No one wants to see a customer go. The longer you keep a customer, the better their lifetime value to your business. So, why not do all you can to stop them from leaving? A great way to stem churn is Reactivation Offers.Continue reading “Recover Subscribers Through Reactivation”
We always like to do our share of giving back to those who have given so much to us. Segpay is happy to announce our new partnership with Pineapple Support. This valuable nonprofit has connected nearly 900 adult performers to mental health services, including free and low-cost therapy, counseling and emotional support since it was founded in 2018. Segpay is now the first payment company at the Partner-level supporting this great organization as they serve those in need.
We always like to do our share of giving back to those who have given so much to us. Segpay is happy to announce our new partnership with Pineapple Support. This valuable nonprofit has connected nearly 900 adult performers to mental health services, including free and low-cost therapy, counseling and emotional support since it was founded in 2018. Segpay is now the first payment company at the Partner-level supporting this great organization as they serve those in need. “
We appreciate being noticed for the innovative work we’re doing in the high-risk payments industry. Recently Segpay was included in a story written by CBC Radio Canada. The reporter looked at how streaming sites like Netflix are taking cues from the adult industry to keep people watching. That’s right, mainstream is looking at adult to see just how they are creating such a successful “immersive viewing experience.”
University of Toronto Associate Professor Patrick Keilty studies business, technology and culture in the adult industry. He says adult sites and other streaming services subject the user to “rambling and chaotic images” designed to keep viewers browsing, something that is working and getting other industries to replicate the same process. Keilty shared that the adult industry has led the way in many areas such as “popularizing 3G mobile technology to Blu-ray to broadband internet to online banner advertisements.”
“I would say that many of the technologies that are ubiquitous to us now are either partly developed in the pornography industry or they were embraced by that industry,” said Keilty. “It’s the very embracing of that technology that made them ubiquitous.”
Segpay was highlighted as one of a few online payment processing companies that stepped in to process payments for the adult entertainment industry filling an important need.
Click here to read the entire CBC article.
2020 has been named the year of “perfect vision,” so, what better time to focus in on what’s headed our way this year? Card brand and regulatory changes are on the horizon and we need to be ready. In Cathy’s latest XBIZ column, she breaks down the top three areas to keep your eyes on starting with trial offers.
“If you offer a trial of any kind, you’ll want to pay attention to this. Visa is following the lead of MasterCard, which recently rolled out updates for merchants offering free trials on products. Visa is taking it one step further with its new rules applying to both physical, and digital goods and services,” said Segpay CEO Cathy Beardsley.
Cathy also shares what changes are ahead for chargebacks and what the new regulations are that we’ll face in 2020. Please check out Cathy’s column on XBIZ.com.
2020 kicks off a year of celebration for us at Segpay- we are entering our 15th year in business and we were just awarded Payment Services Company of the Year! We are honored to receive this award at the XBIZ Awards Show during a special night with our industry colleagues at XBIZ LA. Congratulations to all the winners. A special thank you to everyone who came out and participated in our Voices of Adult Session “Turn Up the Base! How to Maximize Profits from Existing Customers”. We had a great turn out.Continue reading “And the Winner Goes to Us!”
XBIZ LA is just getting started and we are excited to be presenting a Voices of Adult Session, January 14th at 4p.m. titled “Turn Up the Base! How to Maximize Profits from Existing Customers.” Are you doing everything you can do to drive profit from your existing customers? Segpay CEO Cathy Beardsley will be joined by a panel of experts including KINK CEO Alison Boden, Pinstripe Media Group CEO Hector Camacho, Grooby CEO Steven Grooby, IMLIVE’s Shay Efron, and OLB Media’s Gary Blumenthal to offer tools and techniques to maximize your current memberships and drive revenue in 2020 and beyond. This presentation will be located inside Studio 2 on the second floor inside the Andaz Hotel. Hope to see you there!
The Segpay team is packing up soon to hit the road and head west. The first stop will be in Los Angeles for XBIZ 2020, Jan 13th to 17th. Segpay is an official sponsor of XBIZ LA. Segpay CEO Cathy Beardsley will be hosting a special ‘Voices of Adult’ presentation on January 14th titled “Turn Up the Base! How to Maximize Profits from Existing Customers.” Cathy and a panel of industry experts will offer tools and techniques to maximize your current memberships and to drive revenue in 2020 and beyond. Join them in Studio 2 at 4pm inside the Andaz Hotel. We’re also proud that Segpay and its top executives are nominees in this year’s 2020 XBIZ Awards including Payment Services Company of the Year, Chief Executive of the Year and Account Exec of the Year.
Up next is interNEXT 2020 at the Hard Rock Hotel & Casino in Las Vegas, January 26th to 28th. Segpay is an official sponsor of interNEXT.
We’d love to meet with you and if you’d like to schedule a more private conversation, please contact your sales rep or email us at firstname.lastname@example.org to schedule some time at the shows. Look forward to seeing you there!
As soon as we ring in the new year, anyone ringing up sales in California will have to change how they do business. The California Consumer Privacy Act (CCPA) will begin on January 1, 2020 altering how consumer’s personal information is handled.
The California Consumer Privacy Act (CCPA) goes into effect January 1, 2020. It is similar to the EU’s General Data Protection (GDPR) giving consumers more control over their personal information. CCPA applies to companies that either have $25 million or more in annual revenues, have data from more than 50,000 households (or devices) or 50% of their annual revenue comes from selling consumer’s personal information. California consumers gain the right to know;Continue reading “New Year, New Regulation – California Privacy Changes”
Big changes are coming in California as it relates to independent contractors. This could have a major impact on companies (and performers) in the adult entertainment industry. The Free Speech Coalition (FSC) has put together a great overview of Assembly Bill 5 (also known as AB5). Take a few minutes to review the guide and don’t hesitate to reach out to us at Segpay if you have additional questions.Continue reading “California Assembly Bill No. 5 (AB5)”
We are proud to announce that Segpay CEO, Cathy Beardsley was re-elected to the board of Free Speech Coalition (FSC). Cathy has been a member of the 13-member board since January 2018. FCS represents the adult entertainment industry by advocating for government policies and promoting the growth and expansion of adult businesses.
Continue reading “Segpay CEO Cathy Beardsley Re-Elected to the Free Speech Coalition Board”
“We thank our returning members for their continued service,” says Free Speech Coalition Executive Director Michelle L. LeBlanc. “We have ambitious goals for 2020, and I’m please to have such an experienced and committed Board supporting the work ahead.”FSC’s Official Announcement