Actually, Cathy won. She was named Business Woman of the Year (!) at the 2018 YNOT Awards, announced September 15th in Prague, and we couldn’t be prouder. You may recall that Cathy was nominated back in July. Apparently, lots of people voted for her. 🙂 If you were one of them, thank you! And thanks again to YNOT for nominating Cathy and Segpay. Cathy recorded some words of her own to share her appreciation:
Earlier this year, YNOT.com interviewed Segpay’s Cathy Beardsley and Jeff Rosenzweig about our plans for 2018. Those plans included a verification feature to ensure cardholders are who they say they are. As of today, that feature is available to merchants who want to bolster their fraud defenses with another layer of security.
Introducing Single Use Promos, a way to attract more signups with a one-time, or limited-time, discount. Single Use Promos allow you to create a generous sale offer without worrying about repeat purchases.
Cathy Beardsley, President and CEO of Segpay said, “The partnership with AVSecure is important to us and our clients because this is a very effective age-verification solution for the industry. We will recommend AVSecure to our clients, as we have confidence in their technology and people.”
Cathy’s latest piece for XBIZ, Navigating Traffic as a Payment Processor, looks at the important role played by payment processors in converting a merchant’s traffic into sales, and helping merchants identify the sources of traffic that are most likely to convert.
Phishing scams have been around for a long time, but just in case you’re not familiar with the term: phishing generally refers to scammy emails that look legitimate but are meant to trick you into sharing some personal information, or clicking on a bogus link that looks like it comes from a legit source.
The Segpay team is headed back to Europe for the annual trifecta of late-summer industry shows:
- Webmaster Access (Amsterdam), September 7th-10th
- XBIZ Berlin, September 9th-12th
- The European Summit (Prague), September 14th-17th
You’re probably familiar with Cancel/Keep retention offers, which can persuade a consumer to change his/her mind about cancelling. This week we are introducing Reactivation retention offers, which can bring back consumers whose accounts were already cancelled or expired, by making it extremely easy to restore an inactive membership.
Please check out the nice profile of Cathy and Segpay by Irina Kings of Webcam News. We met Irina at the AW Summit in Romania, and really appreciate her interest in our story.
Here’s one part of the profile that some of us just heard about for the first time in this interview: