Everyone likes a fresh start to the new year, and we are no different. Last week at the Internext and XBiz shows Segpay unveiled a new logo and branding.
SegPay CEO Cathy Beardsley said the processor’s updated look and feel with its new logo and tagline — “All the Way to Paid” — was developed to help accelerate the company’s growth and expansion in the global online payment category.
SegPay’s new logo incorporates a sophisticated, elegant font style and eye-catching icon, intended to convey guidance and growth, Beardsley said.
YNOT.com did a more extensive piece, covering the new branding and some of our plans for 2018:
Moving further in 2018, Segpay has many more initiatives in the works to help support cam merchants. Their Post Pay program has a Phase Two coming later this quarter — a verification program to help ensure the card holder is who they say they are – and they are working with partners to develop better solutions for handling model and affiliate payouts, none of which is happening in a vacuum. Segpay has made a commitment to hold roundtables and outreach initiatives with their merchant base to learn directly what people need.
What do you think of our new logo and plans for 2018? Please share your thoughts in the comments below, or in our Ideas Portal.