Balancing Business and Customer Retention

Segpay CEO Cathy Beardsley

XBIZ has published another article by Segpay CEO Cathy Beardsley – this one based on some of the ideas for using retention offers to improve churn rates that we shared here earlier this year. Cathy expanded on those ideas for this article, titled “Burn the Churn” in XBIZ’s April issue.

Even with the retention discount, the cost to keep a customer is far less than the cost to acquire a new one. Once you’ve invested in the marketing and sales efforts that brought that existing customer in the door, all recurring revenue from that customer is the gravy. Retention offers help keep that gravy train chugging along.

Please check out Cathy’s full article on XBIZ.

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