Steering You Toward Good Traffic, and Away from the Bad

Cathy’s latest piece for XBIZ, Navigating Traffic as a Payment Processor, looks at the important role played by payment processors in converting a merchant’s traffic into sales, and helping merchants identify the sources of traffic that are most likely to convert.

Navigating through traffic is challenging. As consumers come to Segpay payment pages, we play the role of traffic cop, trying to get everyone where they need to go quickly, and flagging down the cars that are a danger to everyone. Of course, every merchant wants the traffic they send us to be converted into sales, but not all traffic is good traffic.

Read the article at XBIZ.


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