In her latest piece for XBIZ, Segpay CEO Cathy Beardsley offers five steps to help merchants evaluate whether setting up a local presence overseas is worth the investment and effort involved.
There are great benefits to establishing a local presence. One is improved conversion rates on credit card transactions. EU traffic converts 3 to 5 percent higher when routed through an EU acquiring bank, and roughly the same rates apply for U.S. traffic through U.S. acquirers.–Cathy
You can read the entire article on XBIZ.com.