How to Thrive in the ‘Cancel Culture’

This year has tested everyone’s survival skills.  Many businesses are taking a hard look at their overall risk analysis.  As a company, Segpay goes through several different audit functions and explores multiple risk scenarios to investigate what could potentially put our company in harm’s way.  We look at things like security risks during our payment card industry compliance audits to make sure our systems are redundant and can’t be penetrated by outside intrusions.  It’s vital to make sure all our data is secure.  We also review our financial risk through annual accounting audits and our regulatory risk when preparing our annual updates to policies and procedures.

In Cathy’s latest XBIZ Column Cathy shares tips from the Segpay risk analysis team to reveal the top ways to conduct your company’s brand risk analysis.

“Many of us do all these risk assessments but leave one important area open: our company’s brand risk,” said Segpay CEO Cathy Beardsley.  “It’s an easy target and if you don’t have a detailed protection plan in place a worst-case scenario could bring your business down.”

To learn more about how to survive in this cancel culture read the full column here.

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