Developing Your 2020 Business Vision for Payment Processing

2020 has been named the year of “perfect vision,” so, what better time to focus in on what’s headed our way this year?  Card brand and regulatory changes are on the horizon and we need to be ready.  In  Cathy’s latest XBIZ column, she breaks down the top three areas to keep your eyes on starting with trial offers.

“If you offer a trial of any kind, you’ll want to pay attention to this.  Visa is following the lead of MasterCard, which recently rolled out updates for merchants offering free trials on products.  Visa is taking it one step further with its new rules applying to both physical, and digital goods and services,” said Segpay CEO Cathy Beardsley.

Cathy also shares what changes are ahead for chargebacks and what the new regulations are that we’ll face in 2020.  Please check out Cathy’s column on XBIZ.com.

And the Winner Goes to Us!

2020 kicks off a year of celebration for us at Segpay- we are entering our 15th year in business and we were just awarded Payment Services Company of the Year!  We are honored to receive this award at the XBIZ Awards Show during a special night with our industry colleagues at XBIZ LA.  Congratulations to all the winners.  A special thank you to everyone who came out and participated in our Voices of Adult Session “Turn Up the Base! How to Maximize Profits from Existing Customers”.  We had a great turn out.

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Voices of Adult

XBIZ LA is just getting started and we are excited to be presenting a Voices of Adult Session, January 14th at 4p.m. titled “Turn Up the Base! How to Maximize Profits from Existing Customers.”   Are you doing everything you can do to drive profit from your existing customers?  Segpay CEO Cathy Beardsley will be joined by a panel of experts including KINK CEO Alison Boden, Pinstripe Media Group CEO Hector Camacho, Grooby CEO Steven Grooby, IMLIVE’s Shay Efron, and OLB Media’s Gary Blumenthal to offer tools and techniques to maximize your current memberships and drive revenue in 2020 and beyond.  This presentation will be located inside Studio 2 on the second floor inside the Andaz Hotel.  Hope to see you there!

We Hope to See you at XBIZ and InterNext 2020

The Segpay team is packing up soon to hit the road and head west.  The first stop will be in Los Angeles for XBIZ 2020, Jan 13th to 17th.  Segpay is an official sponsor of XBIZ LA.   Segpay CEO Cathy Beardsley will be hosting a special ‘Voices of Adult’ presentation on January 14th titled “Turn Up the Base!  How to Maximize Profits from Existing Customers.” Cathy and a panel of industry experts will offer tools and techniques to maximize your current memberships and to drive revenue in 2020 and beyond.  Join them in Studio 2 at 4pm inside the Andaz Hotel.  We’re also proud that Segpay and its top executives are nominees in this year’s 2020 XBIZ Awards including Payment Services Company of the Year, Chief Executive of the Year and Account Exec of the Year. 

Up next is interNEXT 2020 at the Hard Rock Hotel & Casino in Las Vegas, January 26th to 28th.  Segpay is an official sponsor of interNEXT.

We’d love to meet with you and if you’d like to schedule a more private conversation, please contact your sales rep or email us at sales@segpay.com to schedule some time at the shows.  Look forward to seeing you there!

New Year, New Regulation – California Privacy Changes

As soon as we ring in the new year, anyone ringing up sales in California will have to change how they do business.  The California Consumer Privacy Act (CCPA) will begin on January 1, 2020 altering how consumer’s personal information is handled.

The California Consumer Privacy Act (CCPA) goes into effect January 1, 2020.  It is similar to the EU’s General Data Protection (GDPR) giving consumers more control over their personal information.  CCPA applies to companies that either have $25 million or more in annual revenues, have data from more than 50,000 households (or devices) or 50% of their annual revenue comes from selling consumer’s personal information.  California consumers gain the right to know;

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California Assembly Bill No. 5 (AB5)

Big changes are coming in California as it relates to independent contractors. This could have a major impact on companies (and performers) in the adult entertainment industry.  The Free Speech Coalition (FSC) has put together a great overview of Assembly Bill 5 (also known as AB5). Take a few minutes to review the guide and don’t hesitate to reach out to us at Segpay if you have additional questions.

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Segpay CEO Cathy Beardsley Re-Elected to the Free Speech Coalition Board

We are proud to announce that Segpay CEO, Cathy Beardsley was re-elected to the board of Free Speech Coalition (FSC).  Cathy has been a member of the 13-member board since January 2018.  FCS represents the adult entertainment industry by advocating for government policies and promoting the growth and expansion of adult businesses. 

“We thank our returning members for their continued service,” says Free Speech Coalition Executive Director Michelle L. LeBlanc.  “We have ambitious goals for 2020, and I’m please to have such an experienced and committed Board supporting the work ahead.”

FSC’s Official Announcement
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Offering the Total Holiday Package: Four Ways to Keep Customers Beyond the Season

The holiday season has officially hit, and it’s already beginning to look a lot like Christmas.  Merchants are hoping this year’s sale predictions are on target. According to eMarketer’s 2019 forecast, the total U.S. holiday retail sales will climb 3.8% to $1.008 trillion this year.  This would make it the first-ever trillion-dollar holiday season. While it is great news, keep in mind how important this time of year is for retailers. Landing shoppers now is an opportunity to keep them for the long haul.  

Segpay isn’t just a payment processor, we’re also a customer support company, handling consumer billing inquiries on behalf of merchants for more than a decade.  I thought it might be a good time to share a few lessons learned over the years; most are common sense but are often overlooked.

Good customer service is key to sustaining any successful business.  Nowhere is this truer than in recurring revenue models, which depend on keeping customer memberships active over long periods of time. Of course, delivering the content or products customers want is the main way to keep them around.  However, one could argue that it is just as important to give consumers the type of support they want and the chance to be heard, making them happier and more loyal long term. So, here are four ways you can keep those holiday customers throughout the year and beyond.

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Segpay Nominated for Best Payment Company

The 2020 XBIZ Awards nominees have been announced and Segpay has been nominated once again as Payment Services Company of the Year.  This award is in addition to the XBIZ Exec Awards recently announced where Cathy Beardsley is up for Chief Executive of the Year and Teresa Van Eps and Kristi Greer are both among the top finalists for Account Exec of the Year.

Winners for the 2020 XBIZ Awards will be announced Thursday January 17th at the industry trade show in Los Angeles.  We are very proud of our nomination and hope everyone who votes for the winners will choose Segpay.  Voting begins November 27th. 

The XBIZ Awards show is a night of industry All-Stars coming together and we are honored to be recognized as one of them,” said Segpay CEO Cathy Beardsley.  “It is very fulfilling to be a part of this community and to be able to offer our services and solutions, helping all of us be the best we can be.

Segpay is an official sponsor of the show and will be hosting a ‘Voices of Adult’ session “Turn Up the Base! Tools & Techniques to Maximize Profits from Existing Customers” where we will share how you can drive the most profit from your current customers, increasing your revenue and memberships in 2020 and beyond.  We hope to see you there.