Looks like an administrative oversight will push the start date of the UK’s age verification law past July 15th. It’s not the first time the date has moved. According to a report in TechCrunch:
Adult-site merchants doing business in the UK have until July 15th to implement age verification measures that ensure their consumers are at least 18 years of age. Previously, Segpay announced a collaboration with AVSecure, one of the leading providers of age verification solutions, to give Segpay merchants free access to a trusted resource for complying with this regulation. As part of this partnership, we’re also enabling UK consumers who verify through AVSecure to use Segpay as one of the approved methods for confirming they are over 18.
A quick follow up to our post from last month about the revised deadline for complying with age verification regulations in the UK. According to a BBC News report, the new deadline is July 15th. As a reminder, we have teamed with AV Secure to make it easy for Segpay merchants to implement an effective solution from an established provider. Please contact your sales rep or firstname.lastname@example.org if we can help.
The deadline for adult websites to implement age verification measures for UK customers has been a long time in coming. The original April 2018 target date for implementation was postponed and now, according to some reports, the new date, which had been reported as April 1st of this year, will be moved again.
Cathy Beardsley, President and CEO of Segpay said, “The partnership with AVSecure is important to us and our clients because this is a very effective age-verification solution for the industry. We will recommend AVSecure to our clients, as we have confidence in their technology and people.”