SegPay isn’t just a payments processor, we’re a customer support company too, handling consumer billing inquiries on behalf of merchants for more than a decade. This week we wanted to share a few lessons learned over the years; most are common sense but often overlooked.
Good customer service is a key to sustaining any successful business, but perhaps nowhere is this more true than in recurring revenue models, which depend on keeping customer memberships active over long periods of time; i.e., reducing churn. Of course, delivering the content or products customers want is the main way to keep them around. However, one could argue that it’s just as important to give them the type of support they want – namely, a chance to be heard; different ways to voice their thoughts and opinions; and a company that is responsive and caring in its communications. Do those things and you’ll keep your customers happy and loyal.
It’s been about two months since merchants first got a look at SegPay’s new Merchant Portal, your central place to manage everything billing-related from virtually any device, anytime. Occasionally we will use this space to discuss specific features of the portal and address questions we’ve received from merchants. Today’s topic: reviewing, cancelling, refunding transactions and adding notes via the Manage Consumers tool.
Consumers are no longer limited to English when performing tasks such as updating credit card info, changing an email address or finding help with anything else on SegPay’s Consumer Portal.
The portal – located at https://cs.segpay.com– initially defaults to the language from your browser settings. However, you can switch to one of the languages listed in the menu at the top right of the screen (see above).