Reactivation Offers – Another Tool to Boost Customer Retention

You’re probably familiar with Cancel/Keep retention offers, which can persuade a consumer to change his/her mind about cancelling. This week we are introducing Reactivation retention offers, which can bring back consumers whose accounts were already cancelled or expired, by making it extremely easy to restore an inactive membership.

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More Tips for Improving Customer Retention

Back in July, SegPay CEO Cathy Beardsley wrote about customer retention strategies for subscription-based businesses, in particular how important it is to understand why customers are leaving (a.k.a., “churn”) before you can determine the best ways to retain them. Cathy defined a few different types of customer churn and suggested ways to combat each type:

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How Excellent Customer Service can Help Grow Your Subscription Business

SegPay isn’t just a payments processor, we’re a customer support company too, handling consumer billing inquiries on behalf of merchants for more than a decade. This week we wanted to share a few lessons learned over the years; most are common sense but often overlooked.

Good customer service is a key to sustaining any successful business, but perhaps nowhere is this more true than in recurring revenue models, which depend on keeping customer memberships active over long periods of time; i.e., reducing churn. Of course, delivering the content or products customers want is the main way to keep them around. However, one could argue that it’s just as important to give them the type of support they want – namely, a chance to be heard; different ways to voice their thoughts and opinions; and a company that is responsive and caring in its communications. Do those things and you’ll keep your customers happy and loyal.

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