Increase Free Trial Conversions by Validating Cards

Offering free trial periods can be an effective way for subscription-based merchants to showcase their services without requiring any commitment from the consumer. A downside, however, is that you can attract “trial junkies” – those who sign up just to get the free stuff, with no intention of ever actually buying a subscription. One way to cut down on trial junkies and increase the likelihood that free trials convert to members: require a valid credit card to access your trial.

Continue reading “Increase Free Trial Conversions by Validating Cards”