When you think about growing your business beyond the borders of your home country, it probably feels like a daunting task: you have to consider language translations, currency conversions, cultural sensitivities, not to mention navigating a potential maze of local laws and regulations. However, depending on where you are located and how customizable your website is, taking the first step may not be as difficult as it seems.
Ever wonder why you get so much spam in your inbox? It’s because even now in the age of social media, email marketing is still an incredibly powerful and profitable way to generate sales. Nearly everyone has email and checks it at least once a day. If unsolicited spam emails are generating profits, imagine how much more value comes from building a targeted list of email addresses for your particular niche of products. Targeted email marketing can generate a lot of sales when launching a new product or offering a discount on an existing product. You can also notify existing members about new content so they know you are improving your site for them.