The Segpay team is packing up soon to hit the road and head west. The first stop will be in Los Angeles for XBIZ 2020, Jan 13th to 17th. Segpay is an official sponsor of XBIZ LA. Segpay CEO Cathy Beardsley will be hosting a special ‘Voices of Adult’ presentation on January 14th titled “Turn Up the Base! How to Maximize Profits from Existing Customers.” Cathy and a panel of industry experts will offer tools and techniques to maximize your current memberships and to drive revenue in 2020 and beyond. Join them in Studio 2 at 4pm inside the Andaz Hotel. We’re also proud that Segpay and its top executives are nominees in this year’s 2020 XBIZ Awards including Payment Services Company of the Year, Chief Executive of the Year and Account Exec of the Year.
Up next is interNEXT 2020 at the Hard Rock Hotel & Casino in Las Vegas, January 26th to 28th. Segpay is an official sponsor of interNEXT.
We’d love to meet with you and if you’d like to schedule a more private conversation, please contact your sales rep or email us at firstname.lastname@example.org to schedule some time at the shows. Look forward to seeing you there!
Segpay merchants have long had the ability to set up cross sale offers, displayed at the point where consumers are submitting a purchase. Cross-sells promote additional products the consumer might be interested in adding to their order at checkout. What some merchants may not know is that they can set up these cross-sells not only to their own products, but to other merchants as well. By setting up a cross sale agreement with another merchant, you can boost your own sales through referral business, and/or earn revenue shares for any business you refer from your customer base.
Selling to consumers outside your home country can be tricky. If your primary business is based, say, in the United Kingdom and the prices on your website are displayed only in Pounds, you could be losing out on international customers who may be interested in your product but aren’t immediately sure how your prices translate to their local currency. Or, perhaps worse, they do buy but charge it back later, after seeing a different price on their credit card statement than they thought they paid at checkout.
By making sure you are giving consumers a localized experience, you can optimize your sales and grow your business as much as possible beyond your own borders. So how do you do it? Segpay merchants can use a three-pronged approach that starts with reporting, and combines language translations and localized currency.
When you think about growing your business beyond the borders of your home country, it probably feels like a daunting task: you have to consider language translations, currency conversions, cultural sensitivities, not to mention navigating a potential maze of local laws and regulations. However, depending on where you are located and how customizable your website is, taking the first step may not be as difficult as it seems.
Ever wonder why you get so much spam in your inbox? It’s because even now in the age of social media, email marketing is still an incredibly powerful and profitable way to generate sales. Nearly everyone has email and checks it at least once a day. If unsolicited spam emails are generating profits, imagine how much more value comes from building a targeted list of email addresses for your particular niche of products. Targeted email marketing can generate a lot of sales when launching a new product or offering a discount on an existing product. You can also notify existing members about new content so they know you are improving your site for them.