Selling to consumers outside your home country can be tricky. If your primary business is based, say, in the United Kingdom and the prices on your website are displayed only in Pounds, you could be losing out on international customers who may be interested in your product but aren’t immediately sure how your prices translate to their local currency. Or, perhaps worse, they do buy but charge it back later, after seeing a different price on their credit card statement than they thought they paid at checkout.
By making sure you are giving consumers a localized experience, you can optimize your sales and grow your business as much as possible beyond your own borders. So how do you do it? Segpay merchants can use a three-pronged approach that starts with reporting, and combines language translations and localized currency.
When you think about growing your business beyond the borders of your home country, it probably feels like a daunting task: you have to consider language translations, currency conversions, cultural sensitivities, not to mention navigating a potential maze of local laws and regulations. However, depending on where you are located and how customizable your website is, taking the first step may not be as difficult as it seems.
Ever wonder why you get so much spam in your inbox? It’s because even now in the age of social media, email marketing is still an incredibly powerful and profitable way to generate sales. Nearly everyone has email and checks it at least once a day. If unsolicited spam emails are generating profits, imagine how much more value comes from building a targeted list of email addresses for your particular niche of products. Targeted email marketing can generate a lot of sales when launching a new product or offering a discount on an existing product. You can also notify existing members about new content so they know you are improving your site for them.