YNOT took a detailed look into content the major credit card brands deem acceptable (or not) for sites taking online payments, and how merchants often must balance free expression with the necessity of getting paid for their work. Segpay CEO Cathy Beardsley was interviewed for the piece and provided insight from the payment processor’s point of view:
Cathy’s latest XBIZ.com piece, Major Card Brands Roll Out New Changes, focuses on recent updates from Visa and Mastercard aimed at reducing chargebacks, while highlighting advances in the anti-chargeback tools at our disposal, including 3-D Secure 2.0 and Visa’s Merchant Purchase Inquiry program.
While rules are getting stricter, the tools we can use to fight chargebacks are stronger than ever…. (Visa) will allow processors supporting VMPI to respond to a bank inquiry almost immediately, ensuring it does not become a chargeback.
Some news from Mastercard: in a Jan. 16 blog post, the credit card giant announced new rules governing free product trials with recurring subscriptions for physical goods, such as skincare or healthcare items.
When it comes to the content on our merchants’ websites, we are extremely open minded. However, the credit card brands – Visa and Mastercard in particular – have pretty specific guidelines about what is allowed and what isn’t. A big part of Segpay’s role is in making sure our merchants are staying in compliance with these guidelines. Cathy’s latest piece on XBIZ.com, Taming the World ‘Wild’ Web, discusses what you need to know about content guidelines to avoid fines.
One of our responsibilities as a biller is to scrutinize content on the websites where we process, because inappropriate content can lead to serious consequences with the card brands. Even not having enough content can be a problem – not because it leads to fines, but because it can be a predictor of chargebacks.