Some news from Mastercard: in a Jan. 16 blog post, the credit card giant announced new rules governing free product trials with recurring subscriptions for physical goods, such as skincare or healthcare items.
When it comes to the content on our merchants’ websites, we are extremely open minded. However, the credit card brands – Visa and Mastercard in particular – have pretty specific guidelines about what is allowed and what isn’t. A big part of Segpay’s role is in making sure our merchants are staying in compliance with these guidelines. Cathy’s latest piece on XBIZ.com, Taming the World ‘Wild’ Web, discusses what you need to know about content guidelines to avoid fines.
One of our responsibilities as a biller is to scrutinize content on the websites where we process, because inappropriate content can lead to serious consequences with the card brands. Even not having enough content can be a problem – not because it leads to fines, but because it can be a predictor of chargebacks.