Offering free trial periods can be an effective way for subscription-based merchants to showcase their services without requiring any commitment from the consumer. A downside, however, is that you can attract “trial junkies” – those who sign up just to get the free stuff, with no intention of ever actually buying a subscription. One way to cut down on trial junkies and increase the likelihood that free trials convert to members: require a valid credit card to access your trial.
Merchants who’ve asked for more transactional postbacks will be happy to see that up to four can now be sent for every transaction. More data is also available in Merchant Portal reports starting today. Here’s a complete list of our pre-holiday updates:
Great news: you now have more information about the consumers and purchases you search for in the Segpay Merchant Portal.
Segpay recently introduced Post Pay, a pricing feature designed to give merchants more control over how they authorize and settle purchases on “cam” sites or other token-based services. With Post pay, merchants can offer a better buying experience while lowering their risk of chargebacks.
Earlier this year we wrote about how Segpay Reporting Services (SRS) can make your life easier, in particular by automating or simplifying common billing and support tasks. One such task is upgrading or downgrading a recurring membership by changing the amount that is regularly rebilled. Previously, SRS only allowed you to decrease a rebill amount. However, now you can increase a recurring charge as well, with prior approval from the Segpay compliance team.
Earlier this year, YNOT.com interviewed Segpay’s Cathy Beardsley and Jeff Rosenzweig about our plans for 2018. Those plans included a verification feature to ensure cardholders are who they say they are. As of today, that feature is available to merchants who want to bolster their fraud defenses with another layer of security.
Introducing Single Use Promos, a way to attract more signups with a one-time, or limited-time, discount. Single Use Promos allow you to create a generous sale offer without worrying about repeat purchases.
You’re probably familiar with Cancel/Keep retention offers, which can persuade a consumer to change his/her mind about cancelling. This week we are introducing Reactivation retention offers, which can bring back consumers whose accounts were already cancelled or expired, by making it extremely easy to restore an inactive membership.
If you decide you don’t want to sell your services to users in a particular country, for any reason at all, now you can take care of it in the Merchant Portal.
It’s never fun to talk about customer cancellations, but the truth is, the more you know about why members cancel, the better you can address customer needs and ultimately make your service better so you’re retaining more members over the long haul.