Increase Free Trial Conversions by Validating Cards

Offering free trial periods can be an effective way for subscription-based merchants to showcase their services without requiring any commitment from the consumer. A downside, however, is that you can attract “trial junkies” – those who sign up just to get the free stuff, with no intention of ever actually buying a subscription. One way to cut down on trial junkies and increase the likelihood that free trials convert to members: require a valid credit card to access your trial.

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An Easier Way to Upgrade Memberships

Earlier this year we wrote about how Segpay Reporting Services (SRS) can make your life easier, in particular by automating or simplifying common billing and support tasks. One such task is upgrading or downgrading a recurring membership by changing the amount that is regularly rebilled. Previously, SRS only allowed you to decrease a rebill amount. However, now you can increase a recurring charge as well, with prior approval from the Segpay compliance team.

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Reduce Risk by Verifying a Cardholder’s Identity Up Front

Earlier this year, YNOT.com interviewed Segpay’s Cathy Beardsley and Jeff Rosenzweig about our plans for 2018. Those plans included a verification feature to ensure cardholders are who they say they are. As of today, that feature is available to merchants who want to bolster their fraud defenses with another layer of security.

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Reactivation Offers – Another Tool to Boost Customer Retention

You’re probably familiar with Cancel/Keep retention offers, which can persuade a consumer to change his/her mind about cancelling. This week we are introducing Reactivation retention offers, which can bring back consumers whose accounts were already cancelled or expired, by making it extremely easy to restore an inactive membership.

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