Spring-Cleaning Your Business

Love it or hate it, spring-cleaning is a necessary evil, something that should be conducted in your home and your business.  In Cathy’s latest XBIZ Column, the Segpay executive team shares the top four ways to develop and perform your business’s spring-cleaning plan.  By looking into the deepest corners of your company you could uncover a bundle of cash.

“It’s easy to hand out corporate credit cards to cover everyday business expenses but how often do you really review the purchases that are made on those cards and are you paying for things you no longer use,” asks Segpay CEO Cathy Beardsley.  “Thanks to a review done by our VP of finance, we were able to save over $20,000 per month.”

Learn how to spring clean your business with these tips here.

A Momentous Occasion. A Time to Say Thanks!

Next Wednesday, April 1st, Segpay will reach a momentous corporate milestone: Our 15th Anniversary in business.

While our celebration is a bit subdued because of the Coronavirus crisis, we didn’t want to let the occasion pass without thanking you, our valued clients and partners for helping us get to where we are today. You can read more details in our official announcement below.

This news follows our announcement last week that PayPal has been integrated into the Segpay payment processing platform. This is a significant development for our merchants, and we invite you to take advantage of this new offering.

We are thankful for the trust you put in Segpay to meet your payment processing needs and look forward to the next 15 years of getting you paid first!

SEGPAY CELEBRATES 15TH YEAR IN BUSINESS

Unveils Payment Processing Enhancements and Commemorative Branding

FT. LAUDERDALE, Fla. (March 24, 2020)Segpay, a global leader in online payment processing, today announced that on April 1st, it would reach a major corporate milestone: the company’s 15th year in business. This momentous occasion is the launching point for a year-long integrated marketing campaign to promote new payment processing options and enhanced merchant service offerings—all backed by unmatched customer service.

Over the past 15 years Segpay has developed a stellar reputation, by focusing on paying and always putting its clients first. Today, Segpay is trusted by the biggest and best-known brands in the high-risk payment category.  It offers state of the art payment processing services via a robust, full-featured platform that includes proprietary gateway technologies and a cutting-edge Fraud Mitigation System ™.  Headquartered in Deerfield Beach, Florida Segpay’s reach has grown globally with offices and outposts around the world including London, Dublin, Toronto and Manila. 

“We listen and learn from our merchants and this feedback has been the key to our 15- years of success,” said Segpay CEO Cathy Beardsley.  “It’s our goal to continue to be on the forefront of the ever-changing rules and regulations to ensure safe, secure and compliant payment processing for our merchants.”

In honor of Segpay’s 15th anniversary, the company’s unveiled a commemorative logo, developed by its long-time agency partner Creaxion®. The new branding will replace the company’s traditional logo across all advertising platforms over the next year.  The number “15” is centred in the new logo to symbolize strength and utilizes Segpay’s unique “arrow” icon to complete the “5” in the number. The dark blue color in the Segpay brand identity conveys trust, transparency and stability. The orange is symbolic of innovation and endurance.  A series of new, print and digital ads will support Segpay’s 15th anniversary campaign.

 “We’ve built a company to last by always putting the customer first,” added Ms. Beardsley. “That’s our ‘secret sauce’ and the model we plan to follow for the next 15 years.”

About Segpay

Segpay is a global leader in merchant services, offering custom solutions including payment facilitator, direct merchant accounts and secure gateway services.  The company specializes in online credit card processing for e-commerce and subscription services for global merchants and is a payment solution provider with all major brands including Visa, MasterCard and PayPal.  Segpay provides secure turnkey solutions to accept online payments, with a guarantee that funds are always safe and protected with its proprietary Fraud Mitigation System™ and unmatched customer service and support.  For more information, visit http://www.segpay.com/.

Get on The Beta Bus! PayPal is Now Available.

Segpay is pleased to announce that PayPal is now integrated into our payment processing platform.  For the past several weeks, a select number of Segpay merchants have been in a closed beta, testing PayPal as a payment option—and the results have been great.

So, we’ve decided to open the beta test to any merchant that wants to participate. Contact your account manager now, or reach out to us at Sales@Segpay.com and we’ll get you started. Give PayPal a go and help us identify any “edge bugs” that might be out there. We welcome your feedback on the integration and also your ideas on what we can do to make the service better before we take it worldwide.

“For years, our clients have been asking for PayPal as a payment option, and today we’re pleased to deliver it,” said Cathy Beardsley. “We’re excited to partner with PayPal and it’s just another way we’re there for our merchants—All The Way to Paid™.”

Segpay’s target go-live date for the full PayPal integration is Mid-april.  Again, contact our support team or your account manager now to get started.

The European Summit

The TES Affiliate Conference in Lisbon Portugal is in full swing and Segpay is excited to be hosting a special panel discussion entitled: “Data Deep Dive- How Well Do You Know Your Data?” on Sunday, March 1st at 4pm local time.  We’ll be discussing how well you understand the data your business collects and ask, “Is that data working for you?”  Segpay VP of Operations, Jeff Rosenzweig, will lead the conversation as we explore how we all win by understanding our data better.  Jeff will be joined by a panel of experts including Big Bucks Revenue VP of Sales and Marketing Todd Moran, VS Media Inc. President Brad Estes, VP of Billing for Paper Street Media, Cedrick Langue and Vibtech’s Jim Austin.  Remember, the more you can optimize your services, the more you can get paid!  Don’t leave money on the proverbial table!  This presentation will be hosted inside the Oitavos, Lisbon-Cascais Hotel in Portugal, Room 4.  Hope to see you there!

Segpay Partners with Pineapple Support

We always like to do our share of giving back to those who have given so much to us.  Segpay is happy to announce our new partnership with Pineapple Support.  This valuable nonprofit has connected nearly 900 adult performers to mental health services, including free and low-cost therapy, counseling and emotional support since it was founded in 2018.  Segpay is now the first payment company at the Partner-level supporting this great organization as they serve those in need.

We always like to do our share of giving back to those who have given so much to us.  Segpay is happy to announce our new partnership with Pineapple Support.  This valuable nonprofit has connected nearly 900 adult performers to mental health services, including free and low-cost therapy, counseling and emotional support since it was founded in 2018.  Segpay is now the first payment company at the Partner-level supporting this great organization as they serve those in need. “

The partnership was featured on AVN.  Read more on the new partnership and the work they do here.

Mainstream Takes Cues from the Adult Industry

We appreciate being noticed for the innovative work we’re doing in the high-risk payments industry.  Recently Segpay was included in a story written by CBC Radio Canada.  The reporter looked at how streaming sites like Netflix are taking cues from the adult industry to keep people watching.  That’s right, mainstream is looking at adult to see just how they are creating such a successful “immersive viewing experience.”

University of Toronto Associate Professor Patrick Keilty studies business, technology and culture in the adult industry.  He says adult sites and other streaming services subject the user to “rambling and chaotic images” designed to keep viewers browsing, something that is working and getting other industries to replicate the same process.  Keilty shared that the adult industry has led the way in many areas such as “popularizing 3G mobile technology to Blu-ray to broadband internet to online banner advertisements.”

“I would say that many of the technologies that are ubiquitous to us now are either partly developed in the pornography industry or they were embraced by that industry,” said Keilty.  “It’s the very embracing of that technology that made them ubiquitous.”

Segpay was highlighted as one of a few online payment processing companies that stepped in to process payments for the adult entertainment industry filling an important need. 

Click here to read the entire CBC article.

Developing Your 2020 Business Vision for Payment Processing

2020 has been named the year of “perfect vision,” so, what better time to focus in on what’s headed our way this year?  Card brand and regulatory changes are on the horizon and we need to be ready.  In  Cathy’s latest XBIZ column, she breaks down the top three areas to keep your eyes on starting with trial offers.

“If you offer a trial of any kind, you’ll want to pay attention to this.  Visa is following the lead of MasterCard, which recently rolled out updates for merchants offering free trials on products.  Visa is taking it one step further with its new rules applying to both physical, and digital goods and services,” said Segpay CEO Cathy Beardsley.

Cathy also shares what changes are ahead for chargebacks and what the new regulations are that we’ll face in 2020.  Please check out Cathy’s column on XBIZ.com.

And the Winner Goes to Us!

2020 kicks off a year of celebration for us at Segpay- we are entering our 15th year in business and we were just awarded Payment Services Company of the Year!  We are honored to receive this award at the XBIZ Awards Show during a special night with our industry colleagues at XBIZ LA.  Congratulations to all the winners.  A special thank you to everyone who came out and participated in our Voices of Adult Session “Turn Up the Base! How to Maximize Profits from Existing Customers”.  We had a great turn out.

Continue reading “And the Winner Goes to Us!”

Voices of Adult

XBIZ LA is just getting started and we are excited to be presenting a Voices of Adult Session, January 14th at 4p.m. titled “Turn Up the Base! How to Maximize Profits from Existing Customers.”   Are you doing everything you can do to drive profit from your existing customers?  Segpay CEO Cathy Beardsley will be joined by a panel of experts including KINK CEO Alison Boden, Pinstripe Media Group CEO Hector Camacho, Grooby CEO Steven Grooby, IMLIVE’s Shay Efron, and OLB Media’s Gary Blumenthal to offer tools and techniques to maximize your current memberships and drive revenue in 2020 and beyond.  This presentation will be located inside Studio 2 on the second floor inside the Andaz Hotel.  Hope to see you there!