Keeping your online business inline with industry rules and regulations isn’t easy. It’s a time consuming, yearly process but one that is vital to staying in compliance. The annual Level 1 Payment Card Industry (PCI) Audit is the deepest dive that a group of outside security auditors will do on a payment system to be sure its secure. This weeklong, on-site audit is required for licensing in both the U.S. and the EU and can take a team up to an entire year to get ready. In Cathy’s latest XBIZ Column, she and Segpay’s IT Director share the top three ways to help narrow down what to focus on for the 2021 PCI Audit.
“Having processes like end-to-end monitoring and analytics, along with metrics and logs across the full stack, are extremely helpful to get a bird’s-eye view of what’s going on in your company,” said Segpay CEO Cathy Beardsley.
One of the most important things to work on is cyber security and protecting yourself. You must be proactive, not reactive especially mitigating issues before they have an impact on a business. Learn more about the steps you can take to protect the health and safety of your business in the full column here.
The adult industry is seeing a surge of growth from performers creating their own independence through self-management. Growth of independent models managing their businesses on successful cam platforms spiked this spring when the Free Speech Coalition (FSC) announced a voluntary production hold to coincide with the Governor of California’s shutdown of all non-essential business. With studio work frozen, studio performers scrambled to find steady income, moving to camming, fan sites and clip programs to survive. In Cathy’s latest XBIZ Column, she shares the top three areas of entrepreneur support being built to help performers achieve business success.
“Registered payment facilitators in this space help direct funds on behalf of their merchants to their artists and there has been a critical need for a strong and rapid payout solution,” said Segpay CEO Cathy Beardsley.
Segpay has worked to speed up settlements to merchants, while investing heavily into a payout platform to make it easier to direct payments on behalf of merchants to their artists. Learn more about Segpay’s model and affiliate payout platform and other ways the industry is helping performers in the full column here.
So much has changed over the last several weeks, when COVID-19 hit the U.S., life as we knew it literally paused. Last week we moved back into our Segpay corporate headquarters along with many others across the country. As we begin to develop our new normal, we know many parts of the business community are going to look different. In Cathy’s latest XBIZ Column, she shares four areas that are evolving due to the Corona Virus effect.
“The dramatic increase in online sales has reinforced the need for stronger authentication tools. said Segpay CEO Cathy Beardsley. “As we move towards more e-commerce and higher risk transactions, U.S. merchants will need to take advantage of programs like Verified by Visa and 3D Secure.”
Learn more about the changes we’re seeing and what’s possible to come as we develop the new normal in the full column here.
No matter what type of business you’re in, one thing is for
sure, competition has made it better! In
latest XBIZ column, she shares how Segpay got started and how having
multiple payment processors in the high risk space has led to big benefits for merchants.
“If we don’t welcome competition, we will be disrupted, if not destroyed. Just ask cab companies in the new era of Uber and Lyft, or hotels and the rental housing market with the advent of Airbnb. Competition in our industry has forced all payment processors to provide innovative solutions, backed by solid customer service-which has led to lower fees, better conversion rates and enhanced fraud mitigation tools,” said Segpay CEO Cathy Beardsley.
XBIZ LA is just getting started and we are excited to be presenting a Voices of Adult Session, January 14th at 4p.m. titled “Turn Up the Base! How to Maximize Profits from Existing Customers.” Are you doing everything you can do to drive profit from your existing customers? Segpay CEO Cathy Beardsley will be joined by a panel of experts including KINK CEO Alison Boden, Pinstripe Media Group CEO Hector Camacho, Grooby CEO Steven Grooby, IMLIVE’s Shay Efron, and OLB Media’s Gary Blumenthal to offer tools and techniques to maximize your current memberships and drive revenue in 2020 and beyond. This presentation will be located inside Studio 2 on the second floor inside the Andaz Hotel. Hope to see you there!
The Segpay team is packing up soon to hit the road and head west. The first stop will be in Los Angeles for XBIZ 2020, Jan 13th to 17th. Segpay is an official sponsor of XBIZ LA. Segpay CEO Cathy Beardsley will be hosting a special ‘Voices of Adult’ presentation on January 14th titled “Turn Up the Base! How to Maximize Profits from Existing Customers.” Cathy and a panel of industry experts will offer tools and techniques to maximize your current memberships and to drive revenue in 2020 and beyond. Join them in Studio 2 at 4pm inside the Andaz Hotel. We’re also proud that Segpay and its top executives are nominees in this year’s 2020 XBIZ Awards including Payment Services Company of the Year, Chief Executive of the Year and Account Exec of the Year.
Up next is interNEXT 2020 at the Hard Rock Hotel & Casino in Las Vegas, January 26th to 28th. Segpay is an official sponsor of interNEXT.
We’d love to meet with you and if you’d like to schedule a more private conversation, please contact your sales rep or email us at firstname.lastname@example.org to schedule some time at the shows. Look forward to seeing you there!
If you’re heading to Europe over the next couple of weeks for the trio of upcoming industry shows, Segpay will be there, too! Please come see us, or book a private appointment, to talk PSD2 preparation, easier affiliate management and/or whatever is on your mind. Here’s where you can connect with us:
We’ve talked a lot about Europe’s updated Payment Services Directive (PSD2) recently, with the law’s start date just weeks away. Earlier in the month, Cathy provided a brief overview of the new EU regulation for XBIZ.com.
Please check out Cathy’s most recent piece for XBIZ.com, Riding the Retention Roller Coaster, which includes highlights from a recent panel discussion on customer-retention strategies for recurring revenue business.